Fragrance house

Mystery Modern Mark

Mystery, Modern Mark is a Dutch fragrance brand founded in 2019 by Dan Mark and located in Amsterdam. Its creative identity centers on communicating uniqueness, with mystery at its core, and its guiding values are Definition, Confidence, and Ownership. The brand develops fragrances from an initial inspiration and its associated story, then selects notes and a perfumer suited to the intended scent profile; development typically takes eight to twelve months. Its first fragrance, Scentence 360, was also the first scent it created in Grasse. Launched in 2019, it lists Claudine Roublot as perfumer. Later creations drew on encounters with people as well as places and travel experiences, including La Carretera and VII TH RUE. The brand describes its focus as fragrance and the creation of lasting memories through scent.