Fragrance house

Nanán

Founded in 1992 in Italy’s Emilia-Romagna region as a family business, Nanán developed around early childhood and grew into a broader lifestyle brand spanning clothing, bedroom furnishings, beauty, accessories, mobility products, and bijou. Its design identity combines Italian design with attention to childhood, while its sustainability framing emphasizes durable objects and the use of natural, organic, and recycled fibers. In 2020, Annabel Holding, led by Nicola Bulgari, entered Nanán’s capital in a transaction described as the sale of a majority stake by FL Fashion. Following a 2025 transaction, Nanán joined J. Jardin’s group alongside Hibourama, Hebe Studio, and MVP Wardrobe. The brand’s beauty and fragrance extension, created with Campomarzio70, includes an alcohol-free Eau de Toilette and a home fragrance dedicated to the care and wellbeing of mothers and children.