Fragrance house

Naomi Jon

Naomi Jon is a creator-led fragrance label associated with beauty influencer Naomi Jon, whose perfumes are presented as her fragrance creations. Jon began building her public creative career on Musical.ly in 2016 and uploaded her first YouTube video in 2017, developing from online beauty content into a broader personal brand spanning beauty, perfume, and music. By August 2023, she had launched two perfumes and was working on another, while her main creative focus was shifting toward music. The fragrance line is presented through eau de parfums, unusual bottle design, and floriental, gourmand, and oriental fragrance families. Lifestyle Distribution lists Naomi Jon in its fragrance portfolio and among its existing licence brands, supporting a licensing relationship rather than a documented sale. Bite Me, released in 2022, is the label’s clearest fragrance signature: an oriental eau de parfum with gourmand elements and an empowerment-focused concept.