Fragrance house

Naseem

Naseem was founded by Ali Husain Kaderjiwala in the early 2000s, after his origins in Rajasthan, India, and move to Dubai. In its beginnings, Kaderjiwala worked from a small Dubai apartment with his family, mixing oils, packaging perfumes, and selling them door to door. The brand opened its first showroom in 2004. A stated creative and technical breakthrough was Naseem’s development of water-based perfumes. Its public fragrance identity centers on alcohol-free perfumery, including water-based aqua perfumes and concentrated perfume oils. Musk Safi is described by Naseem as a longstanding bestseller.