Fragrance house

Nateeva

Nateeva is a United States fragrance brand founded in 2015 by Jay McSherry and Hope Freeman. The brand originated after a vacation inspired the founders to recreate the sensory memories of exotic island destinations through fragrance, shaping an identity centered on destination-inspired scents based on native flowers and intended to evoke travel memories. Its collection pairs island destinations with their native flowers, including Bahamas with Yellow Elder and Jamaica with Lignum Vitae. Nateeva’s earliest fragrances date to 2016, and its listed releases extend through 2023. Perfumer Laurent Le Guernec is identified as the creator entrusted with developing Nateeva’s fragrances.