Fragrance house

Natori

Founded in 1977 by Josie Cruz Natori, the House of Natori began after an embroidered blouse from the Philippines was adapted into a nightshirt for Bloomingdale’s, prompting Natori to leave investment banking and build the business. Its identity brings together Asian aesthetic principles and Filipino heritage with the visual language of its adopted American home. What began in lingerie developed into a broader lifestyle house spanning ready-to-wear, home, bedding, fragrance, and accessories, with Josie Natori, Natori, Josie, and N Natori among its labels. Fragrance became part of that expansion with the NATORI scent, launched in 2009 as a centerpiece of the lifestyle collection, followed by JOSIE in 2014 as the olfactive extension of the JOSIE identity. Natori remains an independent, fully family-owned company.