Fragrance house

Natural Touch

Natural Touch originated in Canterbury in 1996, created around nature, beauty, and the use of purely natural ingredients. Its identity centers on nature-inspired beauty and naturally oriented products for the face, body, hair, and home. Over time, the brand developed from that original concept into a broader personal-care and home-oriented business while retaining its natural-ingredient positioning, with perfumes presented as one category within the wider range. Natural Touch is part of the family-owned Al-Safa Group ecosystem. On 13 June 2026, Al Majed For Oud signed a non-binding offer to acquire interests in a target group that included Natural Touch; the proposed transaction had not closed when disclosed and remained subject to due diligence and approvals.