Fragrance house

Naughton & Wilson

Naughton & Wilson was created by English fragrance reviewer Dan Naughton and Scottish fragrance entrepreneur Matt Wilson. Naughton began developing the brand in 2019, planning to introduce it through a Kickstarter campaign and his MrSmelly1977 YouTube channel. Its creative identity draws on classic masculine perfumery, particularly citrus-aromatic, chypre, and aromatic fougère styles associated with the 1950s to 1980s. The brand’s first fragrance, Gravitas Pour Homme, launched in January 2020; its Kickstarter campaign had exceeded its minimum funding target by December 2019. Created and perfumed by English perfumer John Stephen, Gravitas was described as an expression of Naughton’s preference for traditional masculine aromatic fougères. It also received early critical recognition when Fragrantica editor Miguel Matos selected it as his best discovery among perfumes launched in 2020.