Fragrance house

Nayaat

Nayaat is a United Arab Emirates fragrance brand presented by Orientica as a new-generation label. Its identity draws on experiences in Dubai and emphasizes strength, success, vision, and a Dubai-inspired olfactory experience. Public reference data records 12 Nayaat fragrances, all launched in 2025, while the collection includes the Chic, Gourmand, XLNC, and Secret Links sub-collections.