Fragrance house

Nayassia

Nayassia is a French-perfumery house founded in 2019 by Fella Cherchali and Eric Torchet. Its identity is shaped by travel, perfume and words, bringing together Cherchali’s artistic perspective and Torchet’s luxury-perfumery expertise. The brand’s initial creative structure comprised two story-driven collections, Plume d’Occident and Plumes d’Orient. Its recorded fragrance editions span 2019 to 2022, including the Oriental Tales collection and later releases. In 2022, Shahryar was presented at Esxence in Milan, while Jardin d’El Biar was announced as a subsequent addition to the Plume d’Occident line. Randa Hammami is credited as the perfumer behind Nayassia’s recorded fragrances.