Fragrance house

NEQI

NEQI is a German hair-care brand launched in 2024 as one of New Flag’s in-house brands. Its offer centers on professional-quality hair care for home use, combining vegan, sulfate-free formulations with deliberately designed packaging. The brand’s fragrance identity comes from a signature scent created specifically for NEQI hair care by Alberto Morillas and presented as a defining feature across its products. In February 2025, NEQI made its United States debut at Target, where its hair-care range and Morillas-developed scent were highlighted.