Fragrance house

New Brand Oriental

New Brand Oriental is one of five fragrance categories presented within the New Brand range, alongside New Brand, New Brand Prestige, New Brand Intense, and New Brand Master. The broader collection is described as evolving and organized for different occasions and preferences. New Brand Perfumes BV, the Belgian company associated with New Brand fragrances, was incorporated on 23 November 2004 and is listed as active in Wemmel, Belgium. A public product-safety notice documents New Brand Perfumes in Belgium and PC Design Perfumes & Cosmetics in Tangier, Morocco in connection with New Brand products, recording a Belgian–Moroccan relationship within the business. In the Oriental series, Amira was launched in 2021 and is classified as a warm, spicy, green, resinous, sweet eau de parfum.