Fragrance house

New Notes

New Notes was launched in 2022 by Milan-based fragrance company HIC Beauty as a new perfume project. Public records tie the brand to HIC Beauty S.r.l., whose address is listed in San Giuliano Milanese, Italy. New Notes builds its identity around extrait de parfum, gender-neutral positioning, and exploration of olfactory directions beyond conventional fragrance codes. Its creative concept pairs natural raw materials with high-tech molecules, reworking familiar notes into contrasting, eclectic blends and treating perfume as an interaction completed by the wearer’s skin. At launch, the range was organized into the Contemporary Blend Collection and the Hologram Collection, whose layered effects come from superimposing tones of the same note. The brand’s creative language later included the Modern Liquids grouping, with fragrances such as Erotika Maximale, Mangomina D, and Felina. Its documented releases run from the 2022 launch collection through the 2026 Pomelo Malindi edition.