Fragrance house

newdarling

DARLING* is a beauty brand founded in 2020 across skincare, makeup, and perfumery. Born online for digitally native consumers, it articulates an identity built around simplicity, play, emotion, and agility. Switzerland-based White Space Brand Lab launched the brand, with product development involving a Korean team. Its trademark was filed internationally in September 2020 by LLC Investment Company GA Group; later records list White Space Brand Lab entities in Switzerland and the United Arab Emirates, with a change-of-owner record received in September 2023. The brand’s website and app are currently operated by White Space Brand Lab L.L.C-FZ in the UAE. DARLING*’s first documented fragrance release comprised three perfumes available from 2023. The collection is presented as unisex and made in France, with Bertrand Duchaufour and Shyamala Maisondieu credited as collaborating perfumers; Duchaufour is credited on Rhubay and Maisondieu on E-motion.