Neydo is a niche fragrance brand founded in France in 2024. Its name refers to Neydo, a Buddhist monastery in Nepal’s Kathmandu Valley, a reference the brand associates with silence and with expressing beauty and truth beyond words. Dreams provide the central framework for its fragrances: real dream experiences involving scent are collected and translated into wearable compositions by perfumers. Each fragrance is presented as a translation of a dream, with the dream’s date incorporated into its name and packaging. The collection therefore records moments experienced during sleep as fragrance, giving Neydo a distinctive olfactory premise. The NEYDO word mark was filed in Switzerland in March 2023 and registered in May 2023, while White Space Brand Lab L.L.C-FZ is identified as the company whose trademarks include the brand name, logos, and other branding elements.
