Fragrance house

Nicce

Nicce was founded in London in 2013 by Mitchel Galvin-Farnol. After a summer in Ibiza sparked his interest in connecting fashion with music and street culture, he began the label in East London with self-printed T-shirts distributed to artists, DJs, and the local community. Within its first year, Nicce launched a website and expanded through UK retailers. Its identity developed around local connections, music, artists, and community-based cultural activity, with London’s culture and music scenes continuing to influence its streetwear aesthetic. In 2023, Nicce marked its tenth anniversary, tracing its development from an Ibiza-inspired project into an East London streetwear label. That year, Apparel Brands acquired Nicce’s brand intellectual property and took responsibility for licensing its clothing across wholesale and e-commerce.