Fragrance house

Niche 4 All

Niche4All emerged from founder Johan’s experiments with fragrance in a conservatory and a mission to make niche perfume accessible to more people. The brand is identified with Swedish company Niche4All HBG AB, incorporated in 2020. It creates fragrances for men and women using its own formulas, built from scratch, with an emphasis on in-house control and quality. Its fragrances draw inspiration from woody, oriental, floral, sweet, and fresh families. In 2020, the brand’s initial documented group comprised 15 perfumes.