Fragrance house

Niche Stitch

Niche Stitch is a South Korean lifestyle fragrance brand established in 2020. Built around the slogan “Scent is Art,” it draws on Greek mythology and connects fragrance with packaging, design, and narrative anecdotes. Its core offering is a portable dress or fabric perfume for clothing and other textiles, positioned both as a fragrance and an odor-refreshing product. From July 2020 to January 2023, Sally Kim worked as a Niche Stitch product designer, leading fabric-perfume product design and collaborating with manufacturing, logistics, and fragrance-development teams to build the brand identity. Lusty Night was Niche Stitch’s bestseller in 2024 and was especially popular in South Korea. The brand also filed a U.S. trademark application in 2021 covering perfumes for fabric and clothing, scented fabric-refreshing spray, and air-fragrance reed diffusers.