Fragrance house

Nicheend

Founded in Istanbul in 2018 by M. Melih Bektaş and T. Talha Bektaş, Nicheend is a Turkish fragrance brand whose creative identity translates the universe, celestial bodies, and space phenomena into olfactory concepts. The brand made its public debut at Beautyworld Middle East 2022 in Dubai, presenting its Universe Collection in the event’s Quintessence niche-fragrance section. The collection was conceived as an 18-fragrance exploration of planets, the Sun, and other astronomical subjects, including the interpretation of physical and atmospheric characteristics through scent. In July 2024, Nicheend extended this cosmic framework beyond the Solar System with Kepler-51D, a fragrance inspired by the exoplanet’s low density and cotton-candy-like atmosphere.