Fragrance house

Nicole Scherzinger

Nicole Scherzinger is a celebrity fragrance label associated with the singer and performer of the same name. Its debut scent, Chosen, launched in 2017 and reached the market in late September of that year. Scherzinger intended the fragrance as her own creation from start to finish, rather than simply attaching her name to an existing product. The brand’s creative identity centers on women feeling chosen, loved, and adored, expressed through a mosaic design and rose-gold detailing described as representing Scherzinger. Chosen remains the label’s clearest fragrance signature because it is identified as both her debut scent and the launch that established the fragrance brand.