Fragrance house

Nisara

Nisara is a privately held Indian fragrance brand associated with Nisara Brands Beauty Private Limited, incorporated in Delhi on June 23, 2023. Co-founded by Tarvinder Pal and Paresh Gondkar, it developed as a digital-first business focused on making premium fragrance more accessible in India, between mass-market and ultra-luxury categories. Its creative identity presents scent as personal expression, drawing on stories, emotions, memories, and everyday experiences. Nisara uses perfume oils sourced from France and develops products with fragrance ingredients sourced from Europe and international perfumers. In 2024, it launched Perfect, a unisex perfume. Vanilla Rush was identified as a bestseller, with its success contributing to the brand’s growth, reach into new markets, and positioning in the luxury-fragrance segment.