Fragrance house

Nishane Istanbul

Nishane was formally founded in Istanbul in September 2012 by Mert Güzel and Murat Katran, who had begun working together in 2010 and self-funded the company at its creation. Its public identity draws on Istanbul’s rooted traditions, modern vision, and cosmopolitan character, translating those themes into fragrance stories and artistic collections. Güzel and Katran shape each project’s story and select collaborating perfumers as creative directors, rather than working as perfumers themselves. Nishane made its international launch at Esxence in Milan in 2015; within a decade of its founding, Hacivat and Ani had helped carry the brand into more than 120 countries. Hacivat, Ani, Hundred Silent Ways, and Fan Your Flames are often defined as iconic scents within Nishane’s fragrance portfolio. In 2023, the brand introduced the X Collection as a 10th-anniversary series reinterpreting Wūlóng Chá, Fan Your Flames, Hacivat, Hundred Silent Ways, and Ani.