Fragrance house

No. Emploi

No. Emploi is a fragrance brand presented commercially as Inspire by No Emploi. Its fragrance, Inspiré by No. Emploi, launched in November 2023 through a collaboration involving The Inspired Unemployed and Chemist Warehouse, with availability beginning on 9 November. Developed around Matt Ford and Jack Steele of The Inspired Unemployed, the scent partly reflected their personal fragrance preferences. The brand’s public creative identity is tied to the duo’s comedic style: its launch campaign parodied high-end fragrance advertising, with director Justin McMillan collaborating on the work. Inspiré by No. Emploi was The Inspired Unemployed’s signature fragrance, and the launch also included a charitable component, with proceeds directed toward helping people in need or charity-related recipients.