Fragrance house

Noise

Noise is a new fragrance brand whose publicly documented releases date to 2025. The brand is publicly associated with White Space Brand Lab and frames fragrance as an invisible soundtrack, using ideas of rhythm, volume, harmony, and silence to shape its creative identity. Its stated method combines sound, sight, and memory, bringing familiar and unexpected elements into fragrances designed to be emotionally resonant and memorable. Noise’s initial public presentation took the form of a six-fragrance 2025 launch collection, with each scent built around a music-related title and concept. Géraldine Ignesta is credited as the perfumer for 01 Silent Conversation, one of the collection’s documented releases.