Fragrance house

Note di Profumum

Note di Profumum is a fragrance line from Profumum Roma, with its earliest fragrances dated to 2016 and its launch presented in 2017 as a new line from the Roman house. The brand sits within a family story that reaches back to Celestino and Luisa Durante, who moved to Rome after the war and developed a business from knife sharpening into colognes and lotions; in 1996, their children Giuseppe, Luciano, Maria, and Felice founded the Profumum Roma identity in independence from restrictive conventions. Today, Profumum Roma presents Note di Profvmvm as a related brand and places it in a Private Collection of eight fragrances, described through memories preserved and shared directly with customers. The collection’s language centers on preserved memories, while the parent house defines its creative identity as an alchemy of memories transformed into matter.