Fragrance house

Nou

NOU is a Polish family fragrance brand established in 2016 and founded and owned by Anna Stawska. Its name comes from Catalan for “new,” an idea the brand associates with new scents, emotions, and quality. Its identity brings together nature, emotion, personal identity, and fragrance storytelling, with design, original compositions, and customer fragrance education presented as continuing elements of its public identity. NOU’s original fragrance compositions were created in Grasse, France, by international perfumers as special commissions. Its China journey began at Cosmoprof Hong Kong in 2019; a partnership with Shenzhen Yingxin Brand Management was formalized by early 2020, and the brand entered China through cross-border e-commerce that year.