Fragrance house

Novae Plus

Novae Plus is a French fragrance brand associated with Paris-based CAUNAC & CO, which launched the line for a younger audience. A trademark record dates the name’s first use anywhere to February 3, 1999, and its first use in commerce to October 10, 1999. Documented releases run from 1999 through at least 2017, across themed groupings including Miss Caty Cat, Minou Minou, C’est Soirée, Jolie Jolie, My Beloved, Peacock Collection, Secret Dream Garden, and Sugar Dream. Its creative identity emphasizes playful, decorative presentation, especially cat-shaped bottles and the Purple Cat Story series. The distinctive design of Purple Cat Story is associated with wide international recognition for Novae Plus, while Miss Caty Cat represents a long-running fragrance family with releases recorded from 1999 through 2017.