Fragrance house

Noya

House of Noya launched in 2022 with its debut Prima Collezione, under the direction of founder and creative director Talha Kalsekar. Kalsekar developed the brand after growing up around a family perfumery heritage; its origin story also connects his studies in the United Kingdom, travels in Europe, and passion for Italy with Noya’s fragrance direction. The house’s identity centers on cultural diversity, inclusivity, shared human experiences, memories, and emotional storytelling through scent. Its creative process begins with a story, emotion, memory, or experience, which is developed collaboratively with perfumers into a fragrance narrative. The Prima Collezione comprised nine genderless scents created through this collaborative approach.