Fragrance house

Noyz

Noyz is a Los Angeles-born fragrance house founded by Shaun Neff. It publicly launched at Ulta Beauty in June 2024 with four fragrances, when it was part of Beach House Group, the parent company owned by Neff. Noyz’s identity combines realism, personal feeling, community stories, genderless scent profiles, and experimentation with new fragrance formats in place of hyper-filtered fragrance fantasy. Sh**ty Day grew from Neff’s concept of an unusually bad day and was intended to express relatable imperfection and emotional reset. Jérôme Epinette developed the four-scent launch collection and the Monochrome collaboration with Damon Baker, working with Robertet. Unmute was a defining fragrance example: by late 2024, it had sold through inventory projected to last until June 2025 and was sold out on Noyz’s direct-to-consumer site. In 2025, Noyz and Epinette introduced Only Human, described as a skin-hugging gourmand. At the end of January 2026, Noyz introduced Mylk De Parfum, a fine-fragrance body-milk format designed to integrate fragrance into body-care routines as an alternative to traditional alcohol-based perfume.