Fragrance house

Nuancielo

Nuancielo is a Brazilian perfumery founded in 2013 by Thiago Lemes, who began the business as a side venture making and selling perfumes door to door. In 2016, Lemes left his formal employment and moved the brand’s products into the digital market, marking a shift from its original sales model. Nuancielo’s work centers on fragrances inspired by high perfumery, including niche and designer references, with an emphasis on making that style more accessible in Brazil. The brand began developing its own fragrances in 2021, moving beyond its earlier focus on inspired creations. Its current creative identity is described through the development of a distinct olfactory identity for each fragrance, balancing inspiration with originality.