Fragrance house

Nusuk

Nusuk was launched from Dubai in 2018 by the Attarwala Group of Companies. The wider group traces its fragrance heritage to 1925, when the family’s great-grandfather began selling attars and perfumes in Mumbai. Nusuk’s concept grew from the brothers’ travels and the diverse scents they encountered around the world, bringing global influences together with an Arabian character. The brand sits within the Attarwala Group’s family of fragrance brands and is also listed among the brands on the Riiffs Parfums site. Its fragrance identity is rooted in oriental perfumery, with collections drawing on oud, musk, and rare woods. Nusuk describes its creative direction as tradition reimagined, connecting heritage with contemporary self-expression and personal identity. The 2025 catalogue presents Nusuk as a collection shaped by heritage, intensity, and oriental scent traditions rather than by one stated signature fragrance.