Fragrance house

Nutra-Lift

Nutra-Lift began in Fort Lauderdale in 1996, after Robert J. Trovato developed a natural skincare product for an international flight attendant whose skin became dry during flights. Interest from her colleagues brought customer orders, and the business expanded through mail-order advertising, U.S. shopping channels, catalogs, and exports. Trovato is identified as the founder of Younger You Inc., which operates under the Nutra-Lift name, and as owner of the Nutra-Lift trademark. The brand’s identity combines natural and organic skincare with plant-derived ingredients, research, and technology, alongside a philosophy that treats beauty as more than skin deep. Nutra-Lift One Step was its number-one-selling product after 28 years. Fragrance is a secondary part of this broader skincare and personal-care identity: the brand offers organic essential-oil parfums, including FLEUR, a floral fragrance inspired by an English garden.