Fragrance house

Nylaa

Nylaa emerged publicly in 2023 as one of four brands presented by UAE-based Savia Perfume Industry at Beautyworld Middle East. Savia had launched in 2022, placing Nylaa’s documented debut within the company’s early brand-building period. The brand was introduced with a range spanning modern French and classic oriental perfumes, alongside body perfume sprays. At the same event, Savia launched Nylaa’s premium collection of 18 classic oriental fragrances. Nylaa’s perfume website subsequently went live, carrying perfumes and body sprays. Today, official storefronts present the brand as Nylaa by Rasasi within the Rasasi Imtiyaz Group’s brand navigation. A 2025 fragrance reference records collections including Scentwave, Unfolded, Cage, Patrimoine, Royal Arabia, and Fusion.