Fragrance house

Nysos

Nysos is a French niche-perfumery house whose identity draws on ancient Greek mythology, including the story of Dionysos, his birth on Mount Meros, and his upbringing in the region of Nysa. The brand presents niche perfumery as accessible and emphasizes responsible sourcing, vegan formulas, and no animal testing. Its publicly documented fragrance development began with releases listed in 2023 and continued with additional editions in 2024, establishing its fragrance identity during the early 2020s. Nysos builds its creative model around collaborations with multiple master perfumers, including Alex Lee, Alexandra Monet, Hamid Merati-Kashani, Ilias Ermenidis, Benjamin Bélizon, Olivier Cresp, Arturetto Landi, and Emna Doghri. Among its documented creative expressions is La Rose des Roses, a rose-centered fragrance created by Ilias Ermenidis and presented as a modern interpretation connected to his Greek heritage.