Fragrance house

Oak Essentials

Founded by Jenni Kayne in summer 2021, Oak Essentials began as an extension of the Jenni Kayne lifestyle brand, offering curated skincare and daily self-care rituals. Its identity centers on hydration, naturally effective formulas, simplified routines, nature, and spa-inspired sensory experiences. The brand started with skincare before expanding into body care, bath products, home products, and fragrance. In September 2024, Oak Essentials announced first-round funding from Silas Capital and Unilever Ventures. That year, it also moved beyond a direct-to-consumer-only model into additional retail distribution. Its fragrance collection is presented as California-inspired, with three signature scents—Santo Wood, Violet Santal, and Cuir Rose—available as eau de parfum and candles. The brand identifies Suede Rose, combining rose, oakwood, and almond accords, as the scent of its bestselling Moisture Rich Balm.