Fragrance house

Oakcha

Oakcha launched in 2020 as an online fragrance brand offering lower-priced versions of designer and luxury fragrances. Based in New York, it began with the aim of creating luxury-quality fragrances without traditional markups. Its business developed from selling perfume compounds to producing colognes and perfumes through an in-house perfumery. The brand’s range now combines designer-inspired fragrances with original scents, described as “dupes plus our own collection.” In 2023, Oakcha’s first fragrance collaboration with Paul Fino, known online as PaulReactss, produced That Girl Viral Vanilla, which sold more than 174,000 units in its first year. The OAKCHA trademark is registered to Oil Perfumery Inc., with first use recorded on December 30, 2020. In 2026, Oakcha expanded into Ulta after a six-year online-only period, marking a material change in its retail presence.