Fragrance house

Odele

Odele is a women-owned hair and body care brand operated in Minneapolis, Minnesota, founded by Lindsay Holden, Britta Chatterjee, and Shannon Kearney. The founders began developing the company in 2019 and launched it in January 2020 after deciding that existing personal-care routines did not offer products that were simultaneously premium, affordable, and safe for everyone. The name is a phonetic riff on the Norwegian phrase å dele, meaning “to share.” Odele launched at the end of January 2020 as a Target-exclusive brand alongside its direct-to-consumer website. Its identity centers on clean, inclusive products for different hair types and textures, with a gender-neutral approach to fragrance. In November 2023, Stride Consumer Partners made a minority investment while Odele’s three co-founders remained majority shareholders. Odele’s Marine scent is a light, neutral fragrance built around fresh cucumber, oakmoss, and ylang-ylang, using essential oils and naturally derived materials.