Fragrance house

Odorata

Odorata Cosméticos was created in 2013 in Aparecida de Goiânia, Goiás, Brazil, as a catalog-based direct-sales cosmetics company. Its early model centered on trust among suppliers, resellers, and consumers through catalog sales, and by 2015 its range included cosmetics, fragrances, personal care, makeup, and hair, body, and skin-care lines. In 2017, the company changed its name to Odorata – Beleza & Cuidado and adopted an identity centered on women’s individuality, life stories, self-esteem, and accessible quality products. Today, its public identity presents beauty as an expression of each woman’s history, personality, and distinctive way of existing, across fragrance, makeup, and personal-care lines. In 2023, Renata Ashcar was identified as the artistic director behind Odorata’s perfumes as the brand adopted a new positioning in perfumery; its women’s fragrance Ísis was presented as an oriental-woody composition associated with strong and determined women.