Fragrance house

Oh So Heavenly

Oh So Heavenly launched in South Africa in November 2001 with a select range of bath-and-body products. In 2004, it expanded into personal-care and gifting categories, including hand washes, body butters, and gift sets. The brand later added luxury bath-and-body collections in 2007, body-freshener products such as body spritzers and eau de toilettes in 2011, face care in 2014, home fragrance in 2015, hair care in 2016, and the Heart of Gold range in 2017. Its identity brings together pampering, gifting, self-care, and fragranced personal care, with fragrance framed as a way to evoke memories and bring dreams alive. The Beauty Sleep Collection, launched in 2006, is built around an aromatherapy fragrance blend and lavender essential oil and has been described as a much-loved collection. In December 2019, Wipro Consumer Care acquired Canway Group, bringing Oh So Heavenly into its brand portfolio. The brand marked its 20th anniversary in 2021 with a campaign across social platforms and stores.