Fragrance house

Ohana Mahaalo

Established in Japan on April 1, 2015, Ohana Mahaalo began as a fragrance brand centered on eau de cologne and later extended its range into haircare, bodycare, skincare, and baby care. Its identity is expressed through “no na kau a kau” and a family-, friendship-, and self-gifting concept that connects fragrance with gratitude, self-care, and emotional comfort. FRAGRANCY Inc. is identified as Ohana Mahaalo’s current owner and original registrant. In 2021, the brand introduced its first fragrance hair-styling product, broadening its fragrance-cosmetics offering. Ohana Mahaalo marked its tenth anniversary in 2025 with its first Disney-character limited design, created through a collaboration with LoFt and Lilo & Stitch. Pikake Aulii is identified as the brand’s No. 1 popular fragrance and was the featured scent of that anniversary collaboration, with a profile built around jasmine, fruit, and vanilla.