Fragrance house

Ojar

OJAR is an Omani fragrance house founded by Sheikha Hind Bahwan, an Omani entrepreneur. Before launching the brand, Bahwan established Bahwan Lifestyle in 2018 to diversify Bahwan CyberTek Group into luxury, fragrance, hospitality, fashion, and beauty. OJAR launched in October 2020 with an initial collection of 18 fragrances, developed with Givaudan and Centdegrés during the COVID-19 pandemic. Its creative premise combines Middle Eastern perfume rituals and Omani heritage with a contemporary Western approach. The name comes from Hojari, a quality of frankincense associated with Oman’s Dhofar mountains, and frankincense is a defining ingredient across its collections. The fragrances are organized around six ingredients: Frankincense, Rose, Honey, Sandalwood, Musk, and Oud. Centdegrés developed the brand’s naming, visual identity, product and retail design, and website look and feel. OJAR is part of the Hind Bahwan Group. Its fragrance concept also includes Absolute, a perfume-oil format with a dual-cap application system.