Fragrance house

Olfaction N'

The brand’s predecessor, O London, was established in Hong Kong in 2009. It began as a high-end toiletries line connected to supplies for luxury hotels and cruise ships, then developed into a brand spanning fragrance and aromatherapy for consumer retail. In 2018, O London was renamed Olfaction N' as part of a brand upgrade and strategy change, shifting emphasis from London toward olfaction, travel, and scent memories. Its identity treats fragrance as a journey through time and place: “olfaction” denotes smell, while “N” is presented as a navigation compass. The brand’s established scent-led series include Kyoto Wood, Desert Rose, and White Moss Woods. Desert Rose and Kyoto Wood express its place-based fragrance concept through associations with Damascus rose and historic sandalwood in Kyoto, respectively, and both appear in the Story Collection. After the rebrand, cultural consultant Liang Wen Dao contributed travel-inspired input to product concepts, scent selection, and some written material.