Fragrance house

Olfactive O

Olfactive O was established in London in 2020 by Olivia da Costa. The house organizes its fragrances around personality types and fragrance families, presenting scent as an extension of the wearer’s identity rather than simply a conventional perfume choice. Its creative model brings together “O,” da Costa as creative director, and “Olfactive,” an anonymous perfumer trained in Grasse; da Costa works closely with the perfumer rather than making the perfumes herself. The brand’s UK-made scents combine natural and synthetic materials and use accords designed to adapt to skin chemistry. Gourmande was launched during the COVID-19 lockdown, following da Costa’s experience of post-natal depression. Skin develops the personal-identity idea through a bottle intended to be marked with the wearer’s fingerprint and to be layered with other personality scents. In 2024, Olfactive O launched Citrus, associated with celebration after da Costa’s recovery, and Floral Smoke, presented for an unconventional, enigmatic and bold personality.