Fragrance house

Omanluxury

OMANLUXURY was established in Muscat, Oman, in 2012 as an Omani fragrance house by Muatasim Al Hinai, Muadh Al Sinawi, and Ahmed Al Esri. It began as a local boutique-perfumery project and had developed into an international brand by 2018. Its creative identity connects contemporary fine perfumery with Oman’s frankincense traditions, landscapes, cultural heritage, and historic incense and spice routes. In October 2020, the house formally relaunched with a refined visual identity and a renewed articulation of modern Omani luxury. The post-2020 creative system carries Omani references into both scent concepts and bottle design, including the traditional kumma, Omani silver jewelry, traditional dress, and the Mariya jewelry form. International perfumers shaped the 2020 Main Collection, including Dominique Ropion, Marie Salamagne, Jean-Louis Sieuzac, Philippine Courtière, and Philippe Paparella-Paris. Incense and oud are its clearest fragrance themes: Royal Incense holds the Main Collection’s title position, while Oud Aquilaria centers on oud associated with Oman. OMANLUXURY is described as an independent Omani fragrance house.