Fragrance house

One Day

One Day is a Hong Kong-based fragrance brand founded by Michael Wong in 2017. Wong began studying and practicing perfumery in South Korea in 2016, after a formative encounter with perfume during a trip to Taiwan. He describes One Day as an olfactory diary created to record and recreate moments connected to smell. Its white, minimalist packaging is intended to reduce visual distraction and leave room for individual interpretation of the scent. Between 2017 and 2020, the brand released 14 scents before being rebranded around the Tea Exclusive and Ethos of Cities collections. Tea is a recurring focus in this work: the Tea Exclusive collection grew from Wong’s Hong Kong upbringing and lifelong exposure to tea, with the aim of recreating Asian tea aromas as perfume. Oolong Tea won the Artisan category at the 2022 Art and Olfaction Awards. One Day has also announced EPICHRON, a brand extension with a darker tone, abstract themes, different DNA, and collaborations with other perfumers.