Fragrance house

Onskad

Conceived in 2019 and launched in 2021 in Cannes, France, Onskad is an independent French perfume house founded by Virginie Dhoye, who comes from the Cannes region. Dhoye entered perfumery in Paris in 1996, later working in training and olfactory evaluation for luxury houses; after living in Canada for 16 years, she developed olfactory identities for hotels and events before creating Onskad. The house combines French perfumery with a contemporary interpretation of classical elegance, drawing on design, architecture, fashion, cinema, and literature. Its first major fragrance concept, the Rétrospective collection, revisits historical French perfumery archetypes through decade-based themes and contemporary elements. Developed with perfumer Léa Hiram, the collection is associated with fragrances representing the 1930s, 1950s, and 1980s, while the official site also presents a 1990s chapter. Around its second anniversary, Onskad refreshed its packaging in textured matte black with six fashion designers. Fashion illustration, including female portraits and a collaboration with Petra Dufkova, is also part of the brand’s identity.