Fragrance house

Oo La Lab

Oo La Lab was created in 2016 by Terry Jacobson, also known as Dan Terry, and launched commercially in 2017. It began as the consumer-facing brand of AllSense, the scent consultancy associated with Jacobson, and was shaped around personal expression, fragrance education, and hands-on scent creation. Its defining fragrance format is experiential: through the Chemistry of Oo system and guided workshops, customers mix core notes into individualized formulas, treating scent as a medium for emotion, memory, connection, and self-expression. In 2024, the brand introduced Abstract Things, a genderless seven-fragrance collection developed over two years with several perfumers. That year, Oo La Lab also described its direction as a fragrance-and-wellness destination focused on experience, experimentation, education, and community, with newer work oriented toward neuroscience and vibration in perfumery.