Fragrance house

Optico Profumo

Founded in Bologna, Italy, in 2018, Optico Profumo was created by Renato and Simone Bongiorno, a father and son with experience in the perfume industry. The brand combines traditional perfume-making with innovation and treats fragrance as an expression of personal identity and individual beauty. Its creative concept is organized around Optical Art, Pop Art, and Home Fragrance Optical Art. The first collection, Optical Art, brings together citrus, woody, and oriental styles, with geographic names referring to the origins of its principal ingredients. Pop Art takes a more contemporary approach through synthetic fragrance compositions, including BSX, a primer designed to be combined with other perfumes. In November 2024, Optico introduced GIF, a new fragrance within the Pop Art collection, continuing its art-led contemporary direction.