Fragrance house

Orebella

Orebella was founded by Bella Hadid and launched on May 2, 2024, developed from her interest in essential oils, her healing journey, sensitivity to alcohol-based perfumes, and family traditions of making scents. The brand frames fragrance as a personal, emotional, grounding ritual linked to memory, nature, mood, and self-connection. Its defining format is an alcohol-free, bi-phase skin parfum combining fine fragrance, essential oils, and hydrating botanical or skincare ingredients in two layers that are shaken together before use. Hadid remains founder and chief creative officer, with direct involvement in scent development, formulation philosophy, and storytelling. Salted Muse, one of the launch fragrances, is a woody-marine scent whose use of olive oil pays homage to Hadid’s Palestinian and Arab heritage and family traditions. Orebella made its first international debut at Selfridges in the United Kingdom on May 15, 2025. In April 2026, Jasmine Blues recorded the brand’s most successful fragrance debut to date, with first-week sales more than double those of previous releases. On May 28, 2026, Orebella announced Series A financing led by Silas Capital, with participation from existing investor Celebrands, while retaining Hadid’s creative leadership.