Fragrance house

Orien

Orien is a men-focused personal-care brand in Gratis’s retail ecosystem, with products spanning men’s fragrance and personal care. Gratis was founded in Istanbul in 2009, and Actera Group became a partner in the retailer in November 2017. In January 2023, Orien introduced a new body-spray range through Gratis, with fragrance positioning across woody, spicy, citrus, and fresh aromatic styles.